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General Musings
More blog traffic: using content aggregators and sharing links
In the last article I wrote, I discussed the power of community networking when it comes to generating traffic for your blog. Using that powerful method, your results will vary based on how personable you are in your approach. Some people have the networking skill, and some people don’t. Regardless of your ability to network, there are some other solid ways to bring in the traffic you’re after.
Content aggregators monitor blogs and maintain links to their articles while often providing feedback in the form of comments or rating systems.
Some are topic or category specific. BallHype.com, for example, is a sports-only content aggregator. Bloggers submit their sites to BallHype.com, and, upon approval, their sites are monitored for new blog entries. BallHype offers a variety of interactive elements for each story including other links they’ve found to each story, comments, and a “hype up” and “hype down” rating system.
Other aggregators, like Digg.com, aggregate all the news they can find and categorize each story accordingly. You can click on our Digg link at the top to see how it works.
Each aggregator does things slightly differently, and they exist in a variety of forms, but their common goal is to make it easier for people to find the content they want.
Mixed in with aggregators are social networking sites that allow users to post links to articles and blogs. Two of the most popular networking sites that are link-sharing friendly are MySpace and Facebook. Current blog software makes it very easy for visitors to share a link to one of your articles through links in the articles themselves.
Facebook, in particular, works much like a content aggregator, but in a very stripped-down manner. When you share a link on Facebook, it is posted to your Facebook page with a small excerpt and photo if possible. Through various alerts and feeds, your Facebook friends are notified of your post. Facebook allows comments, but there is no rating system. They also do not monitor your blog, so links will need to be added manually.
Tags: Discussion
One comment for “More blog traffic: using content aggregators and sharing links”
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Hmm, very cognitive post.
Is this theme good enough for the Digg?