Search Engine Optimization

Understanding Google Analytics

Google offers a remarkable tool to help us track website traffic patterns and provides invaluable, detailed reports of the results.  We utilize this on websites to help clients make informed decisions about changes or improvements to their websites.  This information is great - as long as you know how to make heads or tails of it.  To help with that, I’m going to break down the major indictors.

Bounce Rate: This number represents the number of visitors that came to your website and then left without visiting another page on your website. A high bounce rate is a major problem, especially if it is your homepage.

Exit Rate: This number represents how many people left your website on the given page, regardless of the entry page. For example, if you type in an address, click on a link on the homepage, and the close your browser, this counts towards the exit rate of the last page you were on.

Visits: This number represents the total number of unique visitors to your website.

Page Views: This number represents the total number of times that any of your pages were accessed.

Pages/Visit: Like the name implies, this breaks down the number of pages a unique visitor viewed before exiting your website.

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